Professional Personality Assessments for the Online Dating Industry and Social Networking Sites

PersonalityPro is a leading international provider of personality testing software, personality assessments and personalized reporting used in online dating, compatibility testing and self-discovery.

Founded in 2002, PersonalityPro’s personality assessment tools have been used to increase conversion, generate revenue and create user loyalty in various web properties including online dating and social networking sites.

Personality Assessment Applications

Increase Conversion and Generate Revenue with Personality Assessment Tools Personality Assessments for the Online Dating Industry

The online dating industry is highly competitive. It can be difficult for online personals and web-dating sites to differentiate themselves in a market that is crowded with thousands of providers of dating and matchmaking services. This is particularly true for large volume-driven dating web sites. Niche players in the online dating industry have the luxury of targeting members by specific interest, geography or religion but even they find they need to work harder to encourage visitors to become members and ultimately subscribers. They need compelling online dating tools and add-ons such as personality tests and compatibility assessment tools to increase conversion and generate revenue.

Customized Personality Assessments

PersonalityPro creates customized personality tests so your site can be optimized for your specific target market. Online personals sites that use PersonalityPro’s personality tests increase conversion among web-daters and site visitors. They build member loyalty and generate revenue.

PersonalityPro’s innovative private-label personality assessment software is unduplicated in the marketplace.

PersonalityPro: The Leading Provider of Personality Assessment for Web-Dating

PersonalityPro’s DISC-based tools are used to assess the personalities of over 40,000 people every month for web-dating clients in United Kingdom, Gibraltar, the US, and Canada.

PersonalityPro’s Web-Dating Assessment Suite…

• Increases visitor-to-member and member-to-subscriber conversion on online personals and social networking sites
• Adds rich content to web-dating profile pages
• Appeals to non-photo-posting members
• Builds loyalty and increases member participation on online personals and social networking sites
• Raises revenue not costs with opt-in premium personality assessment offering
• Is smart, affordable and easy to integrate