PersonalityPro Knows People - Including Your Members

New Consumer Psychographics Report increases conversion rates by allowing dating sites to target members with their preferred communication style.

Toronto (January 31, 2007) - PersonalityPro,a leading provider of web-based personality assessment software for the online dating industry, today announced the launch of Consumer Psychographics Reporting. The Consumer Psychographic Report is the first personality assessment tool specifically designed to advise site owners on how to engage and convert members into subscribers using correspondence and marketing messages that are consistent with their unique personality traits.

How It Works
Dating sites that offer PersonalityPro’s white-label behavioral assessment tools to their members can choose to run a Consumer Psychographics Report. Based on PersonalityPro’s proprietary DISC-based personality assessment, the Consumer Psychographic Report is an aggregate report on the dating site’s entire database of DISC-tested members. The Report categorizes people into four distinct personality groups and outlines their preferred communication style, motivators, values, and even their fears.

Knowing the psychographic characteristics of each segment of their database, web-dating sites can tailor their marketing messages to be in line with each member’s personality traits. This entails editing email and other correspondence four different ways to accommodate each of the four personality groups: Dominance, Influence, Steadiness and Compliance.

Patrick Marshall, Director of PersonalityPro explains, “If you knew what motivated your customer, would you change the way you spoke to them? We know for instance that high Influence people are outgoing and confident. They are positive, optimistic and trusting. They fear rejection. By comparison high Compliance people are disciplined, logical and systematic in their approach to life. They fear conflict. Everyone wants to be understood. The Consumer Psychographics Report facilitates this understanding.”

Personality Specific Communication = Higher Conversion
Targeting specific personality types and tailoring unique marketing messages to these groupings can increase subscriber conversion. PersonalityPro’s Consumer Psychographics Report enables site owners to determine which personality group is most likely to convert or renew their subscription.

According to Marshall “We know for instance that with high Steadiness members it’s not a good idea to challenge them to make rash decisions. They need time to consider their options. So a message such as Buy Now! Limited - Time Offer! is not as likely to succeed as a message such as Try a Free Three Day Trial Before Joining”.
PersonalityPro provides recommendations on how to communicate more effectively with each personality type.

Personality consulting
PersonalityPro offers personality consulting to assist web-dating clients in modifying their copy and creative to ensure that it effectively targets the key personality segments in their databases. Dora Panayiotopoulos, Communications Manager at PersonalityPro explains “We analyze the psychographics data on client databases and work with them to customize their email and newsletter campaigns to achieve the best possible result. Our goal is to help members feel understood. This increases loyalty, conversion, and ultimately generates more revenue.”

The Consumer Psychographics Report is the logical next step for PersonalityPro. As a leading provider of personality tools, PersonalityPro assesses over 40,000 people every month on some of the online dating industry’s most popular sites including LoveAccess, LoveAndFriends, AnotherFriend, DatelineOnetoOne, JLove, and Allegran ( LoopyLove, Pocado, and DreamsDiscovered). Updates to the offering further add to the high-quality reputation PersonalityPro has gained since it was founded in 2002.

According to Marshall, “There’s been a great response to the Consumer Psychographics Report so far. Not every dating site sees the value in upgrading its feature set but they all recognize the benefit of being able to increase conversion by targeting members based on their unique personality type. Everyone at PersonalityPro is focused on providing our web dating client sites with innovative personality assessment tools that improve member satisfaction and increase subscriber conversion.”

ABOUT PERSONALITYPRO
PersonalityPro is a leader in the provision of professional personality assessment software used on web-dating, online personals and social networking sites. The DISC-based personality assessment, PersonalityPro’s proprietary assessment instrument, has assisted a wide range of partners including web-dating and online personals sites to increase member conversion, build customer loyalty and generate revenue through innovative private-label assessment technology that is unduplicated in the marketplace. PersonalityPro’s tests are used to assess the personalities of over 40,000 people every month on web-dating and online personals sites. PersonalityPro

For further information & interviews, please contact:
Dora Panayiotopoulos, Communications Manager T: 416.598.7045 ext. 4108 dorap@personalitypro.com